A defined need
Does the product fit the people and task it is intended to serve?

Health Choice Awards · Presented by IAHPM
Health Choice Awards recognises products that meet a clear need, offer a supported benefit and are practical for the people who use them.
The Health Choice standard
A home measurement should be easy to take and understand. A wearable should fit the routine of the person wearing it. A nutritional product should have evidence relevant to its formulation and intended use. Health Choice Awards brings these questions together, looking at what a product does and how well it serves its users.
What earns recognitionA product in everyday use
Does the product fit the people and task it is intended to serve?
Does relevant evidence support the difference it claims to make?
Can people use it well, with clear information and reasonable effort?
The review considers the product’s benefit, how people use it and the information and support they receive. Six criteria cover suitability, evidence, usability, clear information, accessibility and reliability.
View all six criteriaEight product categories
Explore eight categories covering nutrition, connected devices, home monitoring, digital health, mobility, recovery, personal health and everyday wellbeing. Each category explains the product types considered and the material to prepare.
Supplements and nutritional products, from formulation to daily intake.
Wearable devices, connected functions and the information people use.
Home measurements and self-tests, from preparation to understanding results.
Software supporting health information and self-management tasks.
Products supporting movement, daily activities and appropriate independence.
Products for rehabilitation, movement and recovery routines.
Devices and formulations for oral and personal health routines.
Products supporting sleep and specific everyday health tasks.

How selection works
Three reviewers examine the product evidence, the user experience and the information provided. A separate chair considers their findings and confirms that every award threshold has been met. You receive the decision and the reasons behind it.
Follow the assessmentThe official record
The official award record identifies the product, the use for which it was recognised and its current status. Search by product or organisation, or use the Award ID to check a certificate.


Recipient benefits
Recipients receive an electronic certificate, an official product record accessible through IAHPM and a digital award mark, without charge. Share the record link and use the mark for the awarded product within the guidelines. Trophies, printed certificates and official labels are available as optional purchases.
See what is includedYour application
Bring together your product details, supporting evidence and current instructions. The entry guide sets out what to include and how to explain your product’s use.
Prepare your entryHealth Choice Awards
Read the category guidance, check eligibility and start an entry. You can save your work and return before submitting.