From submission to decision
| Stage | What happens | Your next action |
|---|---|---|
| Entry received | Your application is submitted and a receipt is created | Keep the entry reference |
| Eligibility check | The team checks authority, product identity and completeness | Reply if information is requested |
| Accepted for review | The entry can proceed to assessment | Check your account for messages |
| Independent assessment | Three reviewers consider the evidence | Respond to any clarification request |
| Final review | The chair considers the findings and award thresholds | Await the decision or a further question |
| Decision issued | The outcome and reasons are available | Read the feedback and the next action |
| Public details | For an award, product facts are checked before publication | Confirm the details and image rights |
Answering a request
Each request sets out the questions, supporting material needed and reply date. The normal response period is 14 calendar days. You can request one further 14-day extension. Send the response through the request so it stays with the application.
Understanding the decision
The chair records the reasons against the six criteria. Where an important specialist question remains, an additional opinion may be sought. The programme does not promise a fixed overall review period.
Messages and withdrawal
Use the entry’s next-action area and message channel for case questions. You may withdraw before a decision; necessary case records are retained under the privacy policy.